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FORMULA 15 Spring 2015 Lookbook


 

The FORMULA 15 collection incorporates various planes of technology that works towards seamlessly melding the wearer's body with elements that allows them to take control  and empower themselves in a whole new light. This season drew inspiration from the deliberacy of Sol LeWitt’s Wall Drawing Series, which is paralleled in the process of tracking athletic movement through the use of Misfit Shine technology. In addition to that, 3D printing materializes in FORMULA 15 in the form of bra cups, pockets, and face masks. Chromat imagines a world where you are in control your body through harnessing the data fed back to you through the technology that is embedded into everyday wear. 

 

 

Chromat is proud to present the world's first ever 3D lookbook shot by Christine Han through the lens of a Lytro Illum. This revolutionary light field photography allows for an interactive fashion experience that provides a richer, more detailed look at FORMULA 15. 
 
Watch the video below for a behind the scenes look from the shoot.

 

 

 

Preorder from the Formula 15 Collection here before it ends on October 15th.

 

Photo: Christine Hahn
Models: Jessica at Major, Veronika at Red
Stylist: Edda Gudmun
Makeup: Angie Parker 
Hair: Michael Thomas Lollo
Set Design: Max Wittert
Thanks to lytro, milk MADE, the standard, high line


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