It's finally here!! Chromat is now available at Nordstrom
“It's a game-changing move for a major retailer to support a brand's goal towards empowering swimwear for all bodies.“
“To see a brand that's authentically championed and celebrated all types of women finally earn recognition on a broader stage is just another step the fashion industry has taken in the right direction.”
“To have a major stockist invest in its larger offerings represents something much more monumental. McCharen-Tran notes "Nordstrom is for sure at the forefront of size inclusivity in retail, so I do see that, finally, that consumer is getting more options in the high-fashion space."“
“When Chromat started using curve models on the runway five years ago, retailers were hesitant to stock its pieces in over a size large. “We were so surprised,” McCharen-Tran tells Refinery29 of not getting a response. "That’s why the order with Nordstrom is so important. It’s the first time a retailer has been so supportive of our curve inclusive mission."“
“If the line does well, and the suits sell, then that sends a signal, not only to Nordstrom that apparel like this has demand, but to the industry at large."