SS17 Hyperwave by Pussykrew x Mela Murder

September 19, 2016

Pussykrew is an interdisciplinary duo of two Polish artists - Ewelina Aleksandrowicz aka Tikul and Andrzej Wojtas aka Mi$ Gogo - who create everything from live visuals to conceptual videos to 3D-printed art objects.

Their art investigates the body, technology, and transformation to create a utopian universe where human, nature, and machine are united.

For our SS17 Hyperwave collection, we have collaborated with Pussykrew, dancer Mela Murder, 3D body modeling team Body Labs and 3D printers Formlabs to envision a new digital world using CGI, bodyscanning and 3D rendering.

Mela in the Circuit Mesh Bra and Pointbreak Shorts | Mela in the Tidal Suit

Mela in the Contour Rashguard and Highline Shorts | Mela in the Hyperwave Harness, Skim Top and Atlantic Highwaist Bottom

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MELA MURDER

We collaborated with dancer Mela Murder and choreographer Kaner Flex to create original choreography inspired by the SS17 Hyperwave collection. Mela is pregnant, and interpreted this utmost female power through the shape and movement of her body.

Photo by Anastasia Garcia, makeup by Fatima Thomas for MAC, hair by Beth Shanefelter

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Mela Murder is a New York City native who has traveled the world as a professional dancer and choreographer for Diplo and Major Lazer. She stared in the film "GANG" on DAZED and choreographed and performed on Jimmy Fallon with Grimes. See her Chromat SS17 runway performance here.

BODY LABS

Mela’s choreography was body scanned and 3D body modeled by Body Labs. You can now access and download the models on our Sketchfab page.

Mela Murder - Chromat Tidal Suit by Body Labs on Sketchfab

Mela Murder - Chromat Circuit Mesh Bra by Body Labs on Sketchfab

FORMLABS

The 3D models emerged live from Formlabs Form 2 3D Printers at the SS17 Runway Show.

Formlabs is a specialized printing process, which utilizes laser technology to bond molecules of liquid resin into form – a sort of digital pregnancy.

You can now access the optimized print-read files via our Pinshape account here.

PUSSYKREW

Pussykrew's visual journeys explore post-human concepts, new aesthetics, futuristic urban transformations and fluid identities in the age of new technologies.

Their fascination for virtually generated environments play with the contrast between deconstructed digital images and sterile cinematic poetry, using the traditional language of painting.

They’re creating new synthetic-organic forms that are constantly in the process of mutation.

Pussykrew rendered the Hyperwave digital world at 8600 x 1200 pixel resolution for display at the Tumblr Fashion Honors at Lightbox.

Pussykrew is always searching for liminal states within the digital realm.

Their creative work balances between the notions of sensory experience and corporeal passages, it is connecting the physical and immaterial spaces.

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Through our collaboration for the SS17 Hyperwave collection, we are interested in exploring the myriad ways in which body scanning, modeling, 3D printing and CGI can be combined to not only create new aesthetics, but also pave the way for future shopping and fit experience.

We at Chromat are excited about the future of 3D printing and body scanning as a tool to enable people who are shopping online to be able to try things on visually. Eventually everyone will have a 3D printer and be able to print out their garments at home, leading to full customization, which is our end goal.

We want every single body to have well-fit clothes that are tailor made for them. Fit is something we’re obsessed with and that’s why we show all different types of bodies on the runway and celebrate all of these amazing women; we want everyone to be able to wear Chromat and we want it to fit perfectly.

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Thanks to the Tumblr Fashion Honors for their support of the collaboration.

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Listen to the Body Labs podcast about the scanning process.

Read our Q&A with Formlabs to discover more about the printing process.