Its that time of year again - NYFW is right around the corner! We're taking you behind the scenes at the Chromat SS15: Formula 15 runway show for an all-access look at the madness and magic that takes place before each collection is launched.
Taking a collection from initial concept to finalized runway looks takes some serious hard work and dedication from the Chromat Team! After months of planning and countless hours in and out of the studio, a runway show is born. A collaborative effort with the support of MADE Fashion Week and a strong team of expert makeup artists, hairstylists, set designers, lighting techs, stylists, dressers, casting directors, DJs, PR and production teams make the 15 minutes of magic possible.
Chromat has been #blessed by the expert eye of prolific stylist, Edda Gudmansdottir, who carefully curates signature looks for the Chromat runway show and lookbook. Edda has styled the likes of powerful women such as Bjork, Oprah Winfrey, Lady Gaga, and Alicia Keys.
Formula 15 introduced new Chromat crowns like the Topknot Cage and Radial Cage Hat. The legendary Chuck Amos led a team of highly-skilled Oribe hairstylists to sculpt and braid the Chromat hair to runway perfection.
Makeup Maven Frances Hathaway and MAC Cosmetics collaborated with Chromat to create a makeup look to accentuate Formula 15's strict geometric inspiration and the wearable technology featured, like the Chromat 3D Printed Facemask. The #LEWK consists of inner eye highlights, athletic flushed cheeks, and neutral lips.
The Chromat SS15 Runway Set was designed by illustrator Max Wittert and inspired by the work of Sol LeWitt. Sol LeWitt was a major inspiration to the Formula 15 Collection (stay tuned- full SS15 collection inspo post coming soon!), so Max wrapped the runway platform and backdrop in his homage linework. The runway set was built by talented Set Designer Justin Wootton with art department help provided by Astrid Chastka and Christine Hahn.
The legendary/ inspirational/ all around incredible artist and #ChromatBABE Juliana Huxtable created the sound of the SS15 Runway Show. Listen to her mix here. The custom-built soundtrack involved weeks of sound collage, beat mixing and mood creation, and inspired the incredible lineup of models to SLAY on the runway.
The walkthrough with the models in full hair and makeup is crucial to solidifying any last minute fittings and styling details, as well as giving the lighting tech and DJ time to prepare for the show. The Chromat Team works up to the last minute before showtime making sure that all garments fit like a glove and are ready to beat the runway.
Denise Bidot made waves in the press for plus models everywhere when she opened the Chromat Runway Show last season. Chromat sees so much power in pushing the current boundaries of representation in fashion, a realm heavily saturated with the same cast of generic mannequins season after season.
Photos by Getty Images, The Fader Magazine, The New Black, and Kelly Kai